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KPI Setting & Benchmarking

KPI Setting & Benchmarking

How can I hold our media agency accountable for our communication investment?

    • To ensure transparency and fairness in the media agency and client relationship, AuditStar establishes KPIs across 4 main Pillars: media cost, media quality, agency service and business results.
    • We do not use a standardised set of metrics. Instead we define and assess performance against metrics that support the client’s own communication framework and market environment, facilitated by our proprietary Media Mapping© and AuditStar Tracking© tools.
    • The AuditStar process enables clients to assess selected measures, impartially, against a Balanced Performance Scorecard. This assessment helps inform future strategy and media execution by setting challenging but relevant and attainable performance targets.

Explore our other services

How can I ensure the best possible ROI from our media investments?

Investment Modelling & ROI

Find out more

Is the agency delivering the required media pricing and quality versus benchmarks to achieve our business objectives?

Media Performance Audit

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    Get in touch

    AuditStar International

    Caroline Lane

    Managing Director

    +44 (0) 20 3004 6280 Linkedin

    Offices

    Business Design Centre
    52 Upper Street
    London
    N1 0QH
    View Location

    Our Network

    We service client requirements globally through a network of international hubs and established local affiliates. Across 43 countries we work as one team with a common goal: to create value for our clients.

    AuditStar International

    Caroline Lane

    Managing Director

    Business Design Centre
    52 Upper Street
    London
    N1 0QH
    +44 (0) 20 3004 6280

    AuditStar Spain

    Yolanda Garcia

    Associate Director

    Paseo Infanta Isabel nº17
    Planta Primera D4
    28014 Madrid
    Spain
    +34 68 67 78711

    AuditStar Germany

    Kai Detjen

    Associate Director

    Maximilianstr. 35a
    80539 München
    Germany
    +49 (89) 255 551 052

    AuditStar France

    Caroline Lane

    Managing Director

    295 Boulevard Saint Denis
    92400 Courbevoie
    France
    +33 7 68 84 56 28

    Office Hubs

    London

    AuditStar International

    Caroline Lane

    Managing Director

    Business Design Centre
    52 Upper Street
    London
    N1 0QH
    +44 (0) 20 3004 6280
    Madrid

    AuditStar Spain

    Yolanda Garcia

    Associate Director

    Paseo Infanta Isabel nº17
    Planta Primera D4
    28014 Madrid
    Spain
    +34 68 67 78711
    Munich

    AuditStar Germany

    Kai Detjen

    Associate Director

    Maximilianstr. 35a
    80539 München
    Germany
    +49 (89) 255 551 052
    Paris

    AuditStar France

    Caroline Lane

    Managing Director

    295 Boulevard Saint Denis
    92400 Courbevoie
    France
    +33 7 68 84 56 28

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