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Investment Modelling & ROI

Investment Modelling & ROI

How can I ensure the best possible ROI from our media investments?

    • At AuditStar we evaluate marketing performance versus targets and co-relate marketing results to media activity by applying our advanced analytical tool ModelStar©.
    • We analyse business and communication metrics (sales, market shares, awareness vs. competition…) together with relevant media metrics (ad spend, share of spend, media mix, share of voice, reach build cost efficiency, campaign structure, weekly weights…) to develop predictive models.
    • We advise impartially on the overall level of media investment, as well as the media mix by brand, channel and geography, as required.
    • We always operate from a strategic perspective providing impartial advice; we do not plan or buy media, that is the agency’s responsibility.
    • Insights from this process are used to optimise future media investments in order to maximise Return on Investment (ROI).

Explore our other services

Is the agency delivering the required media pricing and quality versus benchmarks to achieve our business objectives?

Media Performance Audit

Find out more

How can I access and manage all the data required to support communication and investment decisions?

Performance Management Dashboards

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    Get in touch

    AuditStar International

    Caroline Lane

    Managing Director

    +44 (0) 20 3004 6280 Linkedin

    Offices

    Business Design Centre
    52 Upper Street
    London
    N1 0QH
    View Location

    Our Network

    We service client requirements globally through a network of international hubs and established local affiliates. Across 43 countries we work as one team with a common goal: to create value for our clients.

    AuditStar International

    Caroline Lane

    Managing Director

    Business Design Centre
    52 Upper Street
    London
    N1 0QH
    +44 (0) 20 3004 6280

    AuditStar Spain

    Yolanda Garcia

    Associate Director

    Paseo Infanta Isabel nº17
    Planta Primera D4
    28014 Madrid
    Spain
    +34 68 67 78711

    AuditStar Germany

    Kai Detjen

    Associate Director

    Maximilianstr. 35a
    80539 München
    Germany
    +44 (0) 20 3004 6280

    AuditStar France

    Caroline Lane

    Managing Director

    295 Boulevard Saint Denis
    92400 Courbevoie
    France
    +33 7 68 84 56 28

    Office Hubs

    London

    AuditStar International

    Caroline Lane

    Managing Director

    Business Design Centre
    52 Upper Street
    London
    N1 0QH
    +44 (0) 20 3004 6280
    Madrid

    AuditStar Spain

    Yolanda Garcia

    Associate Director

    Paseo Infanta Isabel nº17
    Planta Primera D4
    28014 Madrid
    Spain
    +34 68 67 78711
    Munich

    AuditStar Germany

    Kai Detjen

    Associate Director

    Maximilianstr. 35a
    80539 München
    Germany
    +44 (0) 20 3004 6280
    Paris

    AuditStar France

    Caroline Lane

    Managing Director

    295 Boulevard Saint Denis
    92400 Courbevoie
    France
    +33 7 68 84 56 28

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